OFFICIAL "TEXT IN TO WIN TICKETS TO PBR" SWEEPSTAKES RULES

1.NO PURCHASE OR PAYMENT IS NECESSARY TO ENTER OR WIN PRIZE. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING A PRIZE.

2. Entry Period: ROCKSTAR PBR SWEEPSTAKES ("Sweepstakes") commences on AUGUST 1st, 2012 at 12:01 a.m. PST and ends October 27th, 2012 at 11:59 p.m. PST. All entries must be received on or before October 27th, 2012 at 11:59 p.m. PST.

3. Eligibility: The Sweepstakes is open to legal residents of the United States and D.C. who are at least eighteen (18) years of age at their time of entry. VOID IN ALASKA AND HAWAII AND WHERE PROHIBITED OR RESTRICTED BY LAW. Winners of any official Rockstar sweepstakes during the 180 days prior to this Sweepstakes Promotion Period and employees, agents and representatives of Rockstar, Inc. ("Sponsor"), its subsidiaries, affiliates, related entities, owners, distributors, retailers, and advertising/promotion agencies (collectively, "Released Parties"), and their immediate family members (parent, spouse, sibling, or child, and their respective spouses, regardless of where they reside) and those living in the same household of each (whether or not related) are not eligible to participate or win. By entering the Sweepstakes, you agree to be bound by these rules. Subject to all applicable federal, state, and local laws.

4. Entering the Sweepstakes: There are two (2) ways to enter during the Promotion Period: online or by text message. 1) Online: Visit www.Rockstar69.com and click on the applicable Sweepstakes banners, buttons and/or links to access the online Sweepstakes entry form; then, follow the instructions provided to fully complete and submit your online entry to enter in the Sweepstakes; or 2) Text Message: Participants may enter the Sweepstakes by texting the dedicated short code "PBR" (available at various retail locations selling Rockstar products, on the Website, and at the address below) to 99158 during the Promotion Period. Standard text messaging rates for each text message sent and received from your handset will apply, according to the terms of your service agreement with your wireless provider. In order to obtain an Entry Code, you must be a wireless service subscriber and must have text messaging functionality. Check your pricing plan and phone capabilities for specific text messaging instructions. Entries must be received by 11:59:59 PM PST on 10/27/12 to be eligible. Limit one (1) entry per person per household regardless of the method of entry. Additional entries received from the same person or e-mail address after the first entry received from that person or email address will be void. All entry materials become the property of Rockstar, Inc. By entering, entrants agree that Sponsor may contact them regarding its products, although it will provide entrants with an opportunity to opt-out of such communications. Released Parties are not responsible for late, lost, stolen, incomplete, misdirected, delayed, garbled, inaccurate, damaged text messages or entries, or for telephonic, human or computer failures, problems or errors, interruptions in service due to system upgrades, repairs, modifications or other causes, failures or malfunctions of connections, satellite, network, cable, Internet Service Provider (ISP), wireless service, cellular tower, phones, phone lines or telephone systems, traffic congestion on the internet, technical or mechanical, technical, electronic, computer, printing, typographical, or network malfunctions, or other malfunctions or errors, whether caused by equipment, programming, human error or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors which may occur in connection with the administration of the Sweepstakes, the announcement of the prizes, any injury or damage to participantŐs or any other person's computer relating to or resulting from participation in this Sweepstakes, the processing of registrations, entries, or for any travel delays, postponements or cancellations, or for printing, typographical, human or other errors appearing in these Official Rules or other Sweepstakes-related materials.

5. Winner Selection: On or before October 1st, 2012 one (1) potential winner will be randomly selected from the eligible entries, and Sweepstakes Party will attempt to notify each potential winner within two (2) days of the drawing. Odds of winning depend on the number of eligible entries submitted. If the Sponsor is unable to reach a randomly selected potential winner within 2 days of initial notification, such potential winner will be disqualified and an alternate winner will be selected and notified. Limit one (1) prize per person, per household, and per valid email address. On/or before October 27th, 2012, all entrants will receive a bounce back message to their cell phones or email directing them to the official PBR website to receive $10.00 off an unlimited number of tickets to Professional Bull Riders Built Ford Tough Series on or until October 27th 2012. Offer is not valid day of the show or double discounts on a single ticket. Offer is not valid on all PBR tickets.

6. Prize: One (1) Grand Prize: One (1) winner will each receive one (1) pair of tickets to each night of the PBR World Finals in Las Vegas, NV, October 24-October 28 2012, round-trip air transportation for two, four (4) night/five (5) day stay at a hotel in Las Vegas, NV (to be designated by Sponsor). Approximate Retail Value ("ARV") of prize: $2,500. Actual prize value will vary depending on winner's city of departure. Travel and hotel arrangements to be determined by Sponsor in its sole discretion and must be made through SponsorŐs agent. Winner and his/her respective guest must travel together on the same itinerary. Winner's guest must 21 years of age or older. Winner and his/her respective guest are responsible for obtaining all necessary travel documents. Trip must be taken on dates and times designated by Sponsor or prize will be forfeited in its entirety and, if the Prize, may be awarded to a alternate winner. If any prize-related activity(s) is canceled or postponed for any reason, travel prize will be awarded less applicable prize-related activity(s) and Sponsor will substitute that activity(s) with an item(s)/activity(s) of equal or greater value as determined solely by Sponsor. Tickets are subject to certain terms and conditions as specified by issuer. Prize details are at Sponsor's sole discretion. All additional ground transportation, meals, gratuities, service charges or other costs and expenses associated with prize acceptance and use not specified herein as being awarded are the responsibility of the winner. Winner is responsible for all expenses not specifically mentioned herein, including any and all federal, state and local taxes associated with prize.

7. Winner Verification: The winner must sign an affidavit of eligibility and provide ROCKSTAR with proof of age through valid government picture identification, in addition to a valid W-9 form prior to receipt of prize. By participating, each entrant agrees (i) to be bound by these Official Rules and the decisions of the Released Parties which are final and binding; and (ii) that Released Parties and each of its designees shall have the right and permission to use (unless prohibited by law) entrantŐs name, address (city and state of residence), photograph, voice and/or other likeness and prize information for advertising, promotional and/or trade and/or any other purpose in any media or format now known or hereafter devised, throughout the world, in perpetuity, without limitation and without further compensation or consideration, permission or notification to entrants or any third parties. Released Parties shall have no liability and will be held harmless for any liability, loss, injury or damage, including, without limitation, personal injury, death or damage to personal or real property, to entrant or any other person or entity due in whole or in part, directly or indirectly, from the preparation for or participation in this Promotion and/or by reason of the acceptance, possession, use or misuse of any prize (or any portion thereof) (including any harm or injury resulting from the use of any Vehicle Prize) and/or any travel or activity related to the receipt or use of any prize (or any portion thereof). ANY VIOLATION OF THESE RULES, OR ANY REQUIREMENT ABOVE, MAY RESULT IN WINNER'S DISQUALIFICATION AND ALL PRIZES AND OTHER CONSIDERATION WILL BE IMMEDIATELY TERMINATED.

8. Miscellaneous: The Sweepstakes Party and its distributor do not assume any responsibility for incorrect or inaccurate entry information, regardless of cause, or by any human error which may occur in the processing of the entries in this Sweepstakes. The Sweepstakes Party and its distributor are not responsible for lost, late, illegible, misdirected or late entries. The Sweepstakes Party and its distributor are not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, software, or failure of any e-mail on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to participant's or any other person's computer related to or resulting from participation or downloading any materials in the Sweepstakes. The Sweepstakes Party reserves the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes for any reason. In the event it does so, the Sweepstakes Party shall post notice of its action at www.ROCKSTAR69.com and shall award the prize in a random drawing from among all eligible entries received as of the termination date. All interpretations of these Official Rules and decisions by the Sweepstakes Party are final. THE CALIFORNIA COURTS (STATE AND FEDERAL) SHALL HAVE SOLE JURISDICTION OF ANY CONTROVERSIES REGARDING THE SWEEPSTAKES AND THE LAWS OF THE STATE OF CALIFORNIA SHALL GOVERN THE SWEEPSTAKES. EACH ENTRANT WAIVES ANY AND ALL OBJECTIONS TO JURISDICTION AND VENUE IN THESE COURTS AND HEREBY SUBMITS TO THE JURISDICTION OF THOSE COURTS.

9. Privacy: Personally identifiable information that is submitted by entrants as part of this Sweepstakes will be used to administer the Sweepstakes, select the prize winners and fulfill the prizes, and will be treated in accordance with Sponsor's privacy policy accessible on its website at http://www.rockstar69.com/privacy.php.

10. Copy of Rules/Winner List: For a copy of the official rules to the Sweepstakes, or the name of the winners, send an email with your specific request to contest sponsor ROCKSTAR, Inc. at: VIP@Rockstar69.com